![]() In 2005, Karen bought the name “Juice Beauty” and launched the company from scratch wanting to create meaningful change in the industry and thus bringing all her passions together. Although skin can absorb what is placed on it, there were very few available healthy personal care products that worked well. Karen’s goal was to create luxurious organic formulations that performed better than conventional beauty products. Karen was experiencing hormonal changes and the beginning of lines in her skin with her pregnancies, so she set out to find healthy skincare solutions that delivered visible results. Her lifelong commitment to wellness stemmed from overcoming her childhood struggle with a rare blood disorder, and her healthy beauty products obsession was enhanced with the Founder’s pregnancies in her 40’s. As a teenager, she became intensely interested in environmentalism, when she witnessed the devastation from the historically largest PBB spill that happened in her small Michigan hometown. “We absorb 60 to 80 percent of what we put on our skin,” says Paltrow, “so the idea that you’re exercising and trying to eat well and then slathering yourself with chemicals, parabens, and silicones-it’s not great.Juice Beauty was born out of lifelong passions of environmentalism, wellness and skincare coming together for Founder Karen Behnke, a serial wellness entrepreneur, who built one of the first corporate wellness companies in the country. All the products are nontoxic and up to 99 percent organic. Most of the line-which also includes a Luminous Melting Cleanser made of jojoba esters, shea and cocoa butters the Exfoliating Instant Facial with tingling, plant-based cellulose beads the cooling Perfecting Eye Cream and a lightweight daily moisturizer-starts with a base of brightening and firming plant stem cells that is blended with an antioxidant-rich aloe, apple-, lemon-, and grape-juice complex. “This is body food,” she says, calling out the ultraluxurious, vitamin E–packed Enriching Face Oil, and the Replenishing Night Cream that doubles as her personal in-flight must-have. ![]() She collaborated on the collection with the Northern California–based Juice Beauty, for which she also creative-directed a makeup line that debuted in January. Skin care, says Paltrow, felt like a “natural extension” for the Goop brand, known for its mindful approach to food, fashion, health, and wellness. Goop by Juice Beauty skin care Exfoliating Instant Facial Photo: Courtesy of Goop “I have to do it,” Paltrow says of the two-hour training session she subjects herself to every weekday as a way to balance out her love of cheese and bread. helps Apple, eleven, and Moses, nine, pack lunch drops them off at school then heads to Anderson’s studio, of which she is part-owner. So she’s leading the instructor-and a nearly expired me-in more.Įvery morning begins similarly for the 43-year-old businesswoman, Academy Award–winning actress, and mother of two: She wakes up by 6:35 a.m. Still, Paltrow didn’t feel the ab work when we did it the first time. These were preceded by weighted leg lifts, an unrelenting arm workout, and an hour-long high-cardio dance class during which Paltrow, in American flag–patterned Reeboks, whipped her blonde ponytail around while executing perfect choreography suggestive of someone who has been on Glee. ![]() Clears while hydrates, this serum will help restore your youthful glow. This comes as a surprise, not only to me but also to the instructor at the Brentwood location of the Tracy Anderson Method in Los Angeles, who has been leading us in nonstop sit-ups for the past seven minutes. Reduce breakouts, unclog pores, and clear with Juice Beautys Blemish Clearing Salicylic Acid Serum, a powerful serum packed with salicylic acid, willow bark, Vitamin C, CoQ10 and organic fruit acids. Gwyneth Paltrow would like to do more sit-ups. Gwyneth Paltrow is writing the next chapter of her Goop story, and it starts with skin care.
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